Big Data Event at Big Apple

IBM today (2012.06.06) convened more than 100 Chief Marketing Officers (CMOs) and CIOs in New York City for the first IBM CMO+CIO Leadership Exchange (http://bit.ly/Melbbj). The event launches a global initiative to target CMOs, who will spend more on IT than CIOs by 2017 as the marketing profession is transformed by Big Data.

Unprecedented streams of digital information generated by today's customers hold great promise for marketers, but nearly half of them feel unprepared to handle the complexity of digital marketing. To capture this opportunity, IBM is helping CMOs and CIOs around the world forge a shared agenda to drive marketing innovation, blending the art of marketing with the science of technology.

IBM's Viewpoint

CMOs are embracing Big Data and analytics to engage with customers as individuals instead of just targeting broad demographic categories. Their goal is to make marketing a welcome, customized service. http://huff.to/MzyOnP

The promise of a brand's value is being tested and measured in public at every customer interaction -- from instant customer feedback on social media to viral videos. This transparency is driving CMOs to align their company values and beliefs so they're in sync with their brands.

In the era of data-driven marketing and digitally empowered customers, the CMO & CIO can no longer perform on separate stages. Just as IBM helped invent the CIO discipline in the 1950s, today we're providing the tools and expertise to help data-driven CMOs deliver business results and meaningful ROI.

What They're Saying

An IBM op-ad published in The Wall Street Journal  ushers in the "Era of the Chief Executive Customer." http://ibm.co/MdGolN

Forbes reports on IBM's CMO Study and the role marketing analytics plays in strategic decisions. http://onforb.es/MsSZmc

Marketing Daily  describes how attracting new customers may be one Tweet or Facebook comment away. http://bit.ly/JCmFqQ

Update:
2012.06.06 - original post